Wild at Heart

Wild at Heart are an independent retailer that source and sell unique and original hats and jewelry at festivals all over the UK.

They came to me for a rebrand as they wanted to refresh their image for an upcoming festival.

After an initial workshop with them we decided it was important to keep some of the elements from their original logo and build on what they had. The other thing they wanted to do was develop a new colour scheme based around the owners favourite colour, purple.

I took the heart and flower shapes that featured in their original logo and used them to make a mosaic style icon. This also helped replicate some of the look and feel of the old logo.

For their business cards they required space to be able to write notes and prices for customers. I left plenty of space on the reverse and made sure that the recycled stock I had them printed on was suitable for writing on.